Hamdard Institute of Management Sciences

Syed Ali Raza Hamid

Assistant Professor (Marketing)
Email:  ali.raza@hamdard.edu.pk



PhD IIUI (2018)

MPhil  FU Islamabad (2012)  

Teaching Experience

  • Assistant Professor, Hamdard University since September 2017 to date
  • Lecturer, Hamdard University from March 2015 to August 2017
  • Assistant Professor, University of Lahore from July 2013 to July 2014
  • Lecturer, St.Mary’s College from June 2010 to June 2012
  • Lecturer, Iqra University from Jan 2006 to Feb 2008

Industry Experience

  • Consultant, PGlobal, Ankara Turkey from Aug 2012 to Feb 2013
  • Marketing Executive, DM Digital, Manchester, UK from Feb 2008 to Dec 2009
  • Manager Distribution, Geo TV, Islamabad from Oct 2004 to Oct 2005
  • Asst. Marketing Manager, Click Art Communications from Jan 2003 to Sep 2004
  • Marketing Executive, Telips International, Islamabad from Jan 2001 to Dec 2002

Publication& Conference

  • Hamid, S. A. R., Khan, M. K. N. (2020). Value co-creation as a Strategic Tool of Social Marketing: Analysis of a Social Service Branding Process in Developing Economy. Turkish Journal of Business Ethics, 12 (2). (HEC Recognized)
  • Khan, M.T., Hamid, S.A.R. (2020). Socio-economic Role of Zakat: A Case Study of Zakat Spent on Human Resource Development through Education in Abbottabad District, Pakistan. International Review of Management & Business Research. Vol. 9. No. (HEC Recognized)
  • Hamid, S.A.R., Ahmad, F. (2020) A Social Marketing Approach to a Social Brand. Findings and Implications from a Social Service of a Developing Economy. International Review of Management & Business Research. Vol. 9. No. 1 (HEC Recognized)
  • Anwer, N., Rashidi, M.Z., Hamid, S.A.R. (2020). A Review on Psychological Contract and Psychological Contract Breach: Addressing Missing Link in the Context of Developing World. International Review of Social Sciences. Volume. 8, Issue. 7 (HEC Recognized)
  • Ahmad, F., Hamid, S.A.R. (2019). Reinforcing Risk Perception to Induce Exercise Intention: Role of Systematic Interaction from Social Marketing Perspectives. Global Economics Review. Vol. 4 Issue 2.
  • Ahmad, F., Hamid, S.A.R. (2019). Advancing the Field of Social Marketing Through the Lens of Group Dynamics: An Overview and Research Agenda. Global Economics Review. Vol. 4 Issue 3.
  • Ahmad, F., Hamid, S.A.R. (2019). A Review on Fear Appeals in Social Marketing: Setting Future Research Agenda. Global Economics Review. Vol. 4 Issue 4.
  • Ahmad, F., Hamid, S.A.R. (2019). Social Marketing: A Pathway to Reduce the Economic Burden of Non-communicable Diseases in Pakistan. Global Regional Review. Vol. 4. Issue 1.