Hamdard Institute of Management Sciences

Mahnaz Mansoor

Lecturer of Management Sciences
Email: mahnaz.mansoor@Hmadard.edu



  • PhD COMSATS University, Islamabad (in progress) 

  • MS International Islamic University Islamabad (2018) (Gold medalist, Distinction Certificate and First position Certificate holder)    

Teaching Experience

  • Hamdard University (HUIC), Islamabad.                                                       Sep. 2019- Till date

  • International Islamic University (IIU), Islamabad.                                        Sep. 2018- Jun. 2019

  • Fatima Jinnah Women University (FJWU), Rawalpindi.                              Jan. 2017- Jun. 2018

  • Jinnah Institute of Commerce & Informatics, 6th Road, Rawalpindi.      Aug. 2014- Sep.2019

Industry Experience

  • Faysal Bank Limited, Faisal Town Branch, Lahore.                                       Nov. 2011- Apr. 2014

  • Standard Chartered Bank, LDA Plaza Brach, Lahore.                                  Jan. 2011- Nov. 2011

Publication & Conference

  • Mansoor, M., Awan, T. M., & Alobidyeen, B. (2020). Structure and Measurement of Customer Experience Management. International Journal of Business and Administrative Studies, 6(4), 171-182

  • Mansoor, M., Awan, T. M., & Syed, F. (2020). Positive emotions as underlying mechanism between customer gratitude and behavioural intentions. JABS, 6(1), 09-20.

  • Mansoor, M., Fatima, T., & Ahmed, S. ( 2020). Signaling Effect of Brand Credibility Between Fairness (Price, Product) and Attitude of Women Buyers. Abasyn Journal of Social Sciences, 13(1), 263-276.

  • Mansoor, M., & Noor, U. (2019). Determinants of Green Purchase Intentions: Positive Word of Mouth as moderator. Journal of Business & Economics, 11(2), 143-160.

  • Shamim, F., Mansoor, M., & Khan, S. I. (2018). Effects of Co-worker’s Idiosyncratic Deals on Outcomes. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 14585). Briarcliff Manor, NY 10510: Academy of Management.

  • Mansoor, M., Awan, T. M. Paper accepted in 52nd Academy of Marketing conference held on July 2-4, 2019 at Regent’s University London, USA, titled as, “Structure and Measurement of Customer Experience Management.”

  • Mansoor, M., Syed, F., & Nasser, S. Paper accepted in 11th EMONET conference held on August 6-9, 2018 in Chicago, titled as, “Customer Gratitude and Behavioral Outcomes: Does Positive Emotions Mediate this Link?” .

  • Mansoor, M., Syed, F. Mian, A., K. Paper Presented in 6th International Applied Business Research Conference titled as “Brand Credibility as underlying mechanism between Fairness and Attitude of Women Buyers; An Ethical Marketing Study” held at the Auditorium Complex, Faisal Masjid Campus, IIUI, on 26th and 27th October, 2017 (Awarded with best paper of MKT).

Papers Reviewed

  • Reviewed paper titled as “Students’ Perceptions of Blended Learning in University Institutions: A Case Study of a University in UAE” for the Journal of Applied Research in Higher Education, 2020.

  • Reviewed paper titled as “How does the shared frontline experience between tourist and tour leader affect tourist’s relationship sustaining and unplanned purchase behaviors: An emotional convergence perspective” for 52nd Academy of Marketing conference, 2019.

  • Reviewed paper titled as “Service Recovery Performance: The Role of Internal Market and Technology Orientations” for 52nd Academy of Marketing conference, 2019.

  • Reviewed symposium titled as “Moralization in the Workplace” for 78th Annual Meeting of the Academy of Management, 2018.

  • Reviewed symposium titled as “Women on Boards, Selection Processes & Dynamics: Pushing Challenges” for 78th Annual Meeting of the Academy of Management, 2018.